Law Firm Use Pr To Establish Trust

To me, law firm PR seems like one of the most challenging and interesting specialties one can pursue in the field of public relations. For example, an in-house consultant may be responsible for communicating the details of sensitive legal matters to the press. The press and public may be anxious to hear details of certain cases; while thats good for the client is some cases, dealing with the media can be a minefield, since misinterpretations blown into front-page headlines can be devastating to a case. However, an in-house PR consultant may also forge relationships with certain reporters that allow them to share certain things off the record, things they think ultimately will work in the clients favor. A PR practitioner in this context is also responsible for communicating, in plain and compelling language, the details of complex legal situations. That takes a specialized skill set, one that a law firm PR professional is uniquely qualified to provide.

In terms of doing law firm PR with the goal of promoting the law firm, positioning is key. Especially in a city like New York, teeming with top-tier legal professionals, using public relations to establish ones practice as reputable, time-tested and bent on success is worth its weight in gold. Good PR can help a law firm be selective in the cases it chooses to take on. Properly executed law firm PR can also protect from a firms reputation if it loses a high-profile case, or encounters other challenges inherent to the legal profession. Good law firm PR is also useful for attracting those high-profile cases by establishing the firms credibility and record of success. If the client and PR consultant agree on a thought leadership approach, legal professionals can be positioned as experts in their fields to maximize their appeal to potential clients and employees. This can be done by offering partners as sources for news stories, or scheduling them to speak at conferences.

Law firms looking to raise their profiles also have the option of pursuing a paid advertising campaign. However, firms considering that approach should also consider that the public is already bombarded with law firm advertisements. But, as the casual observer, who are you more likely to trust the lawyer whose face is on the park bench, or the lawyer quoted in your morning paper? If the goal is establishing credibility, law firm PR is more likely than paid advertising to provide a solid return on investment.

Financial Exploitation The Undetected Abuse To Seniors Part 1

Undetected or Unreported?

For all types of elder abuse: for every reported case, there are 23.5 unreported cases.

For financial exploitation: for every reported case, there are 43.9 unreported ones.

For neglect cases: for every case undergoing investigation, there 57.2 unreported cases.

The New York State Elder Abuse Prevalence Study was the second-largest study ever conducted on elder abuse and the first one conducted on a statewide scope. Although the studys contents have not yet been released by New York State Office of Children and Family Services, the grim figures above were presented during a recent conference.

Scarier still, is the implication that the incidences of abuse may actually be even higher since the study excluded older persons who were unable to participate in telephone surveys.

Surprisingly, the most commonly reported was emotional abuse, followed by physical abuse; however, financial exploitation seemed to be the most prevalent form of elder mistreatment.

If previously undetected, how do we know if its occurring at all? And what can you do to stop it?

Prevention

Monitor Financial Activity. Look for these things:

Unusual activity based on ability, e.g. ATM use by a physically impaired person
Unexpected new withdrawals in round numbers ($50, $100, $1,000, etc.)
Withdrawals from a savings account or from checking accounts despite of penalties
Increased financial activity on bank statements
Requests to change account beneficiaries or issuance of authorizations
Elder showing signs of confusion related to finances
Property title changes or re-financing reports

Monitor Inheritance and Wills. Watch out for:

Changes in Power of Attorney or Durable Power of Attorney
Will or trust modifications when the elderly is incapable of requesting changes
Requesting will or trust changes that are in favor of a much younger friend

Caregivers should take note of these unusual behaviors:

Avoidance of discussion of financial matters that were once routine
Elderly showing signs of depression
Caregiver says the elderly wants to avoid calls and visits
Caregiver seeming to be overly concerned with financial matters
Caregiver speaking for the elder even when the elder is around
Perform background check if the caregiver has other means of support other than the elders income

Where to Get Support

For more resources related to elder abuse, you can contact the APS Network. You can find the appropriate contact numbers to call by clicking on the Report Abuse button on their website and then choosing your state.

If you require immediate legal assistance, you can contact local attorneys with years of expertise in elder law. For example, in Indianapolis City, you can reach out to Applegate-Harden Law Firm.

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